The Best Home Page Content

Home Page or Landing Page?

Is your Home Page the same as your Landing Page?  If it is – you need to make sure it meets these criteria:

  1. The Headline contains keyword phrases for problems your clients are looking to solve.
  2. The first thought a prospect will have when landing on the page is – Yes, this person can solve my problem or complete the work I need done.
  3. Don’t assume the visitor knows anything about your business or what you can do to help them.
  4. Describe the benefits of what you provide, not just the features.
  5. Answer the questions your prospect has swirling around in their heads!