Home Page or Landing Page?
Is your Home Page the same as your Landing Page? If it is – you need to make sure it meets these criteria:
- The Headline contains keyword phrases for problems your clients are looking to solve.
- The first thought a prospect will have when landing on the page is – Yes, this person can solve my problem or complete the work I need done.
- Don’t assume the visitor knows anything about your business or what you can do to help them.
- Describe the benefits of what you provide, not just the features.
- Answer the questions your prospect has swirling around in their heads!