The Best Home Page Content

Home Page or Landing Page? Is your Home Page the same as your Landing Page?  If it is – you need to make sure it meets these criteria: The Headline contains keyword phrases for problems your clients are looking to solve. The first thought a prospect will have when landing on the page is – … Read more

Add Power to Your Call to Actions

Do All of Your Web Pages have a ‘Call to Action’? If not, your missing out on potential business! What do you want a potential customer do NEXT – if your headline gets their attention, and they read more of your website content? Each page of your site should have a specific purpose – to … Read more

The View From the Prospect

straight road

What are Your Potential Customers Looking For? All of your Marketing Content should try to answer the questions that are going on inside your potential customers head and business. When they are looking for help they usually want to know 3 things about a potential service provider or partner: Where are you located? What industries … Read more

Headlines:  Does every page on your website have one?

Many business website pages either don’t have a headline or their existing headline does not get the reader’s attention! Especially the headline text on the homepage of your site.  What is the home page of your website for?  It should be to get a potential clients attention (with the headline), and then to engage them … Read more

Start Your Engines!

Just getting the engines started here on this copywriting and marketing services website. This site and some of it’s content was converted from the old site lanesennett.com – since I’m offering additional consulting and services a fresh start and a new look are required. Yes, Businesses can learn a lot from driving!  Things change rapidly … Read more